To generate quality traffic to your website, we would first describe your typical website visitors. Knowing your future customer is key in digital marketing. We will then use different tactics to find them online. There are usually 2 ways to get traffic to your website, organically or paid traffic. Organic traffic also called Search Engine Optimisation (SEO) requires a keyword optimised website, clean code and a clear content strategy. Organic website traffic can also come from social media such as Facebook, Instagram, Linkedin or Weibo. On the other hand we have paid traffic, also known as Google AdWords which is the most popular one. As we know the characteristics of your potential new customer we would also be able to attract traffic via Social Media Advertising, as very popular source of website traffic besides Google AdWords. All traffic channels such as Google and Facebook have one thing in common, they both look at great content that the potential customer can engage with. This could be either via an impressive ad copy, a great blog article, an entertaining video or an educational infographic.