Sales - wild-at-heart

ONLINE SALES.

WHY LEADS AND CONVERSION MATTERS.

92%

Most companies spend around $92 to acquire customers but spend only $1 to convert them into paying customers. Therefore most businesses have the typical conversion rate ranges from just 0.5 to 3%

WHAT ARE LEADS AND CONVERSIONS?

After designing a user-friendly and responsive website, finding the right visitors online and bringing qualified traffic to your website the last step is to convert such visitors. A conversion describes any kind of action that you consider as the goal for your business and website presence. A conversion can be an online sale the purchase of a product or a service. A conversion can also be a lead like a potential client gives you a phone call, signs up for your newsletter, leaves his email for a quotation or downloads a white paper.

There are different techniques to generate leads and build up a conversion funnel. Keep in mind that most of your website visitors (up to 96%) are not ready to buy. People visit on average up to 3 different websites to educate himself before doing a purchase or sign up for an offer. Therefore content marketing is important, to built up touch points for your visitors, stay engaged with you and have a reason to return to your website. Another driver for conversion is a holistic email marketing strategy. With an email series, you will be able to distribute informative, educational and entertaining content. This conversion funnel is a combination of great content and being distributed on the right channels will deliver you the leads you need to grow your business.

OUR APPROACH TO DRIVE CONVERSIONS.

First, we identify the right audiences and turn those “strangers” into visitor to your website. With great content marketing and an email marketing strategy in place, we will be able to generate online sales and leads for your business.

We will use Web Analytics (internal link) to measure the performance of your website visits and the effectiveness of your lead generation or online sales. Measure your KPI and optimise along such targets will be a key element for the long-term success of your business and our partnership.

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OUR PROCESS TO OPTIMISE CONVERSIONS.

ANALYTICS SETUP

Connecting your website with a Web Analytics tool.

PERFORMANCE MEASURE

Measuring the performance of your website traffic by channel and content.

TRACK

Tracking the leads and online sales by traffic channel and content touch point. Use such data and optimise your traffic, conversion rate and cost per lead.