Pay Per Click | SEM Agency | Search Engine Marketing

PAID SEARCH ADVERTISING.

BOOST YOUR VISIBILITY ONLINE.

+15%

In 2016, Pay Per Click (PPC) delivers more than 15% ROI year on year which represents the best score in advertising. It also provides a higher Click Through Rate (CTR) along with decreasing costs by 3% (Adobe). Google Adwords is the best tool to receive immediate quality web traffic. Paid search advertising also offers :

GET NEW PROSPECTS

The fastest way to get qualified prospects and acquire new customers is by placing your ads at the top of the Search Engine Results Page.

TAILORED SOLUTIONS

You can adjust your ads according to your budget and your market (international, local, the type of audience etc).

DATA ANALYSIS

Tracking is key to measure the performance and to monitor your ROI.

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WHAT IS PPC?

PPC (pay per click) is a type of online advertising where advertisers pay search engines like Google, Bing or Yahoo to appear on the top or bottom of the SERP (search engine results page). The advertiser is charged every time a web user clicks on the ad (Cost per Click).

OUR APPROACH TO PAID SEARCH ADVERTISING.

Results with Pay Per Click can always be improved with total costs in mind. We will allocate a time that is relevant to the size of your campaigns. It all starts with identifying who and where your ideal audience is.
Then we select the most appropriate advertising networks in the markets you are active in. We will create optimised campaigns that will bring you a steady stream of quality traffic at the lowest costs. We measure PPC against other channels to make sure it is used only when it is cost efficient.

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OUR PAY PER CLICK PROCESS

BUSINESS ANALYSIS

We benchmark your products and services, then identify your needs and budget to set objectives and targets. Depending on the nature of your business, Facebook or Instagram paid campaigns might be more efficient. For B2B businesses, Linkedin is often the way to go, etc.

Keyword Research

We identify potential target audiences and discover smart and effective keywords. Putting ourselves in your customer's' shoes’ to identify how they search allows us to find advertising opportunities that convert well at a low cost.

TAILOR ADS

We craft tailored ads (content and format) and choose the relevant platforms for your business (Search Advertising and Display Advertising). Your clients are all different. We will group them by different categories and talk to them in a way that makes sense and appeals to them.

PERFORMANCE ANALYSIS

We drive deep analysis to understand performances. Like most other digital marketing solutions, getting the best results with PPC tools lke Google Adwords, Google Search and Google Display means constantly tracking and benchmarking results. It is very often that a specific type of population reacts better, or that some type of product sells better to a specific audience, or that some keywords increase in price seasonally which impacts ROI. We need to be aware and keep track of all the results of your campaigns at all times.

TEST & ITERATE

We will lead A/B testing to identify the format and content that engage the most and improve results. We will start with best practices and hindsight based on what we know about your business to tailor-make your ads. We will then drop out what does not perform well and do more of what performs best in all of the components of the campaigns: more of the images that resonated with your market segments, more in depth segmentation, more of the keywords that convert the best etc.